Your frontline has the answers. Do you?

Your frontline sees what’s working, what customers what, and what needs to change. We capture those insights so you can act on them.

Thank you, we’ll reach out to you via email ASAP.
Oops! Something went wrong while submitting the form.

Trusted by forward-thinking operations teams

You’re expected to know everything. But you can’t see what’s happening on the ground.

Your best business intelligence is trapped in offline conversations.

Arbor’s AI system captures and analyzes these insights at scale, straight from the people closest to your operations.

"The lighting in the back left is too dim. Customers skip that whole section and that’s where we put our highest margin items."

"The conveyor belt stutters every time we hit 85% capacity because the sensor cable gets loose - we just bang it with a wrench and keep going."

"Weekend shoppers always ask for help in the electronics section, but we only have one person working, so they leave without buying."

"Every Tuesday we fall behind schedule because the delivery truck blocks the loading dock. We can’t get our forklifts out until he moves."

Here’s How it Works

Operational Listening at Scale

Listen Directly To Your Workforce

No more rigid surveys. Use AI to power conversations that feel human. No typing, no multiple choice. Just conversations.

Listening

Do you feel your shift schedule is
well-communicated?

Make Sense of Scattered Data

Connect What’s Already There

Don’t settle for an incomplete picture. Pull in data from your existing systems. Layer quantitative with qualitative to surface what matters.

Intelligence at Your Fingertips

From “We Think” to “We Know”

Skip the expensive consultants. Analyze thousands of conversations to surface actionable insights. Get strategic recommendations from your workforce.

Umi

What’s impacting operational
performance on the floor?

Top Operational Insights This Quarter:

  1. Shift Handoff Efficiency (27%): Unclear shift change communication led to delays, duplicate work, and missed incidents.

  2. Equipment Downtime & Maintenance (24%): Slow maintenance response and poor issue tracking disrupted production and increased workarounds.

  3. Safety Protocols & Hazards (21%): Gaps in safety practices and hazard reporting, often due to outdated info and low accountability.

What’s impacting operational performance?
Ask anything
Your Data, Visualized Clearly

From “We Know” to “Here’s What It Looks Like.”

Transform feedback into executive-ready dashboards. Spot patterns, track sentiment, measure impact. No digging through spreadsheets.

Umi

What’s impacting operational
performance on the floor?

Here’s how frontline logistics concerns stacked up this quarter:

Powering operational insights for industry leaders

"With 200 sites, I felt like I was always flying blind on operational issues. Now I can see what's actually happening on the ground - the bottlenecks and shortcuts I'd never catch otherwise."

VP Ops, Transportation

"We were manually running surveys and internal interviews but it would take 80+ hours to read through everything. Arbor makes it possible to get insights instantly."

Fortune 500 Manufacturer

"Our drivers are the heart of our organization. Arbor helps us hear from them at scale and make better decisions about our operations."

Director of Operations, Transportation

"Arbor makes it possible to identify operational issues without spending 30 hours a month visiting each site in person. We're finding improvements we never knew existed."

President, Retail Chain

"Arbor helped us figure out why people weren't showing up for work. We just had to ask them."

CEO, CPG Brand

"We get 3x higher participation and better insights than our old surveys and consulting projects."

CFO, Manufacturer

Trusted by forward-thinking operations teams

Enterprise-Grade Security

SOC 2 Type 2 Certified

Bank-grade data security and regular third-party audits validate our robust security controls

24/7 Security Monitoring

Continuous threat detection and automated security checks protect your data around the clock

Global Privacy Standards

GDPR, CCPA, and additional compliance frameworks ensure data protection across borders

Frequently Asked Questions

How do employees and customers actually take these interviews?

Respondents receive a simple link they can access on any device—smartphone, tablet, or computer. Our AI conducts a brief 3-5 minute voice conversation that feels natural and conversational, no typing required.

Can feedback be made truly anonymous?

Yes, absolutely. You can use our system to ensure full anonymity to encourage the most honest feedback. You can also configure our platform to track themes by department or location if that’s more useful for your goals.

How does the AI know what questions to ask our employees?

Arbor turns your research goals into expertly-crafted interviews that you can conduct at unlimited scale with just a single click. Our AI researcher listens for responses and explores deeper insights, rather than rushing through a rigid interview.

How does this compare to traditional surveys?

Instead of rigid, tiresome surveys forms that people ignore, we create engaging conversations that feel like talking to a trusted colleague. This drives 90%+ participation rates and captures the deep insights that multiple-choice surveys miss.

What kind of insights can we expect to get?

You’ll get specific, actionable recommendations like “Implementing real-time inventory tracking could reduce downtime by 15 hours per week” or “Streamlining shift handoffs at Plant B could eliminate $50K in monthly delays.” Our AI connects employee and customer insights directly to operational improvements that improve your bottom line.

How does pricing work?

We price based on the size of your workforce and frequency of listening. Contact us to discuss what works best for your company.

A note from the founder

I grew up in Texas working in my family’s restaurants. This experience taught me that the people on the frontline know where the problems are and what the solutions should be. They know what customers want, what’s actually working, and what needs to change. They have the answers that drive bottom-line impact. You just have to listen.I grew up in Texas working in my family's restaurants. This experience taught me that the people doing the work don't just know where the problems are — they know the solutions, the workarounds, and the insights that can drive real bottom-line impact. You just have to listen.

We built Arbor to turn voices into business decisions. We’re passionate about bringing the power of AI to the foundational industries that keep our world running and the leaders who are ready to listen to their teams in entirely new ways.


Kelly Zhou
CEO & Co-Founder